The next order starts with the first.
You put everything into the coffee. We help you build the emails that turn first-time shoppers into familiar names — without making your brand sound like everybody else's.
Get a store reviewThoughtful follow-up.
Built for repeat business.
No confusing dashboards or endless marketing jargon. Just practical email journeys, clear tests, and consistent reporting.
Welcome that converts.
Turn a new subscriber into a confident first-time buyer with product education, brand storytelling, and a useful reason to come back.
Recover the undecided.
Build checkout recovery and browse follow-up that respects the customer and makes their path back easy.
Make reorder natural.
Introduce smart replenishment reminders, subscription education, and post-purchase care based on what customers ordered.
Your best customer should not hear from you only during a sale.
We focus on the space between orders: product advice, helpful timing, useful reminders, and subscription journeys. Every program is measured against your real baseline — never generic promises.
Shopify and Klaviyo experience. Actual implementation requires account access and your approval.
Start small.
See the work.
No complicated agency menu. Begin with a focused sprint, then decide if ongoing management makes sense.
Revenue Recovery Sprint
A defined two-week engagement to build or improve your essential email journeys.
- Review account health, conversion journey, and permissions
- Draft and build welcome and abandoned-checkout flows
- Quality assurance and tracking baseline
- Short handoff with next opportunities
Retention Management
Consistent email work that improves through tests and data rather than guesswork.
- Four thoughtfully planned email campaigns per month
- One flow improvement and one A/B test each month
- Audience and deliverability review
- Monthly performance report + strategy check-in
Software fees and sending costs are paid directly by the client. Revenue results depend on traffic, product-market fit, list health, and execution; no increase is guaranteed.
Sales-minded.
Brand-conscious.
Second Pour is a focused retention studio built around a simple principle: email should help customers make their next good decision, not just fill their inbox. We pair commercial thinking with clear copy and measurable experiments.
Our work is intentionally narrow. We do not sell a massive, all-channel growth package. We handle the emails and lifecycle moments that matter most for online coffee retailers.
Could your second order be easier?
Tell us about your store. We'll start with a conversation about where new customers come from and what happens after their first purchase.
15-minute introductory conversation. No account access required for the first call.